11 Ideas to Promote UR Crowdfunding Campaign without Annoying the HELL out of your FOLLOWERS, FRIENDS, FANS, FAMILY!
Most of the people visiting your crowdfunding campaign will be lead there by U! Many will not visit your crowdfunding campaign the first time you ask them to do so. You may need to remind them a few times before they get around to viewing your campaign. You may need to remind them another time or two before they get around to making a pledge. You may need to remind them again to spread the word about your crowdfunding campaign to their own networks. They may start to feel you are NAGGING and SWITCH OFF!
How can you promote your crowdfunding campaign without annoying the HELL out of everyone? And find a way to have them spread the word about your crowdfunding campaign without lots of reminders.
- Learn from others who have successfully gone before you – before you launch, follow a couple of crowdfunding campaigns that look as if they are going to be successful on all the social media tools they are using. Also view their older posts to see what they did pre-launch to encourage pledging.
- Make your crowdfunding campaign page so amazing that people want to share it – Ulule, a crowdfunding platform based in France puts it nicely, “A successful project is one that makes people want to be a part of it. Be generous! Large pictures, nice videos, clear and ordered presentation. Basically, show what you want! A project that is great to discover will be shared more willingly.”
- Provide project updates (these are not crowdfunding campaign updates) – while you are running your crowdfunding campaign hopefully you will still have time to work on your actual project. Tammi Jonas is crowdfunding for an On-Farm Butchery at Jonai Farms and tells us what is happening down on the farm on their blog, The Hedonist Life and on Facebook and Twitter.
- Let people know what you are doing – this could provide further evidence of your passion for your project, your ability and may act like a third party endorsement e.g. if you’re a musician crowdfunding for an album; post updates about your gigs which shows you’re making music that other people want to come listen to. Nicola is posting her Pozible, Newspaper to NEWpaper campaign updates on her Facebook page among her posts about the other things she is doing.
- Provide interesting facts / info related to your project subject – Sum Wars are crowdfunding their maths game and posting interesting maths related posts on their Facebook page.
- Give a ‘call to action’ when you do ask for support on your crowdfunding campaign – a clear call to action encourages action by removing confusion. People are more likely to act if they know ‘what to do’, ‘why to do it’ and ‘how to do it’.
- Promote your rewards – promote each reward individually because people may find a particular reward so enticing they will pledge even if they aren’t so interested in your actual project. A $20 pledge on Adam Wilson’s Triathlon World Champs crowdfunding campaign, will put you in the draw for a 1 in 100 chance of winning the ultimate Queenstown adventure weekend valued at $2400! That is tweetable! Let people know why someone pledged for a particular reward – Will posted this update for his crowdfunding campaign, Circus – a Graphic Novel on his Facebook page “One of our pledgers named Sarah got the Performer Pack (the one where you get to be in the comic) as a birthday present for her husband Andrew aka Cooky. Extra cool because they are both circus performers themselves, like…real life ones. Pretty neat. http://www.circosis.com.au/”
- Answer questions – answer questions through updates to everyone as well as directly to the individual who asked because there is a good chance others had the same question in mind but didn’t bother to ask it. Zac is using the updates on his Pozible campaign page for his Beerend campaign to answer questions.
- Find interesting ways to present campaign updates – perhaps be a bit cheeky as Zac Martin often is with his tweets for his Beerend crowdfunding campaign, “9 days until I stop annoying y’all about my crowd funding campaign. http://pozible.com/beerend” Willem updated Fuuki’s Facebook cover photo with campaign stats such as amount left to raise and days remaining several times throughout his crowdfunding campaign.
- Tell everyone what others are saying about you – when a blogger, local newspaper, magazine posts an article about you, your crowdfunding campaign or reviews your product share the article with your supporters. The Techjet team updated their campaign page with the many accolades and reviews they received throughout their crowdfunding campaign for the robot dragonfly.
- Thank supporters throughout your campaign (as well as when your campaign ends). Champion sickline kayaker, Rosalyn Lawrence posted a thankyou update on Sportaroo and also let her supporters know what she is up to. Helen Highwater says thankyou with a wee video at the end of her successful crowdfunding campaign, Dark Nouveau on Pozible.
REMEMBER to provide regular updates on your crowdfunding page (as well as in social media) because many people will only visit this page and will not be following you on Twitter or Facebook or other social media. It is important, so says crowdfunding platforms: Indiegogo, Kickstarter and Community Funded -
Indigogo from one of their blog posts, “Campaign owners that provide an update at least once every 5 days raise 218% as much money as campaign owners that update less often.” ….. “In fact, campaigns which send out updates daily reach, on average, more than 100% their target goal.”
Kickstarter analysed the successful crowdfunding campaigns on their platform that had surpassed $1 million. From their infographic “What Makes a Million Dollar Project” comes the following quote, “post updates every couple of days (on average, one update every 1.78 days)”
From Community Funded’s Roadmap to a Successful Project, “Updates can be used to say thank you, to keep your audience engaged with your work, or to present new perk offerings. Previous funders may share your campaign with others and people who have been considering funding may finally pull the trigger.” This document also provides a useful timeline for posting video updates in the last week of a crowdfunding campaign including a sample script.
Updates keep your crowdfunding campaign fresh in the minds of your supporters. If supporters are interested enough to pledge on your campaign; they do want to be engaged and follow your progress. Also your friends and family are interested in the progress of your crowdfunding campaign and project. Engagement is one of the reasons people get involved with crowdfunding.
The trick is to find the fine line between providing the engagement people crave and reminding them to support your crowdfunding campaign without annoying the HELL out of them!
Have you any other ideas to add to the list? Click ‘Leave a reply’ below to add to the conversation or post it on my Facebook page.