Crowdfunding for Schools

It takes a village to raise a child and Luci from Village Raised says that it takes a cyber village to raise many.

“Village Raised is a crowdfunding platform and community to raise funds for clearly specified activities that benefit children. It has been developed for parents, teachers, schools, day cares, sports clubs, and other kid related groups, to raise funds for items, projects, and experiences such as books, computers, sporting equipment, musical instruments, excursions and camp trips, building a playground, garden, or basketball court.”

Low-cost Crowdfunding Reward Idea

Village Raised has a 100% success rate for school crowdfunding campaigns!

  1. Help Darlo GO Digital was 124% funded with $6,221 raised
  2. Get Newton on the Net was 123% funded raising $7,355
  3. Who will be success number 3?

Many families have both parents working these days and struggling to find family time let alone time to volunteer on the sausage sizzle, a gala stall, or run around selling raffle tickets, chocolate bars, etc.

Schools want more funds to meet the education needs of children in a world that is changing rapidly and increasingly dependent on technology.  The government wants to cut education funding more and more.  This equals a funding gulf and a lack of time for traditional fundraising.

Luci is a member of her daughter Lani’s school P&C (Public & Citizen) Association and she set up the Village Raised crowdfunding website to help her daughter’s school with fundraising.  That campaign was successful and friends with children at other schools said they wanted to use the platform for their schools so Luci has opened up the website for anyone to use for schools and groups that benefit children globally.

So how does one go about running a crowdfunding campaign for a school project?

A Basic Crowdfunding Plan for Schools

People – crowdfunding is a team sport!  Get some people involved.

  • Project Manager – an organiser to manage the campaign throughout its duration
  • Helpers – for promotion, reward creation and delivery, etc

Plan – make a very basic plan to schedule who does what and when

Project – clearly define the purpose for the funds e.g. 12 new computers for room 13

Target Amount – calculate the target amount e.g. the cost of the 12 computers + the cost of reward fulfilment + fees payable to Village Raised (5% of funds raised + PayPal transactions fees).  Plan a stretch goal or two to generate further funds once the initial project is funded e.g. the next $x will be used to purchase x,y,z software to run on the 12 computers and after that, the next $x will be used to purchase a video camera.  The maximum target amount allowed is $90,000.

Village Raised uses the AoN (All or Nothing) crowdfunding payment model.  This means for the crowdfunding campaign to be a success and receive the funds raised, the target amount must be reached within the timeframe.  If it isn’t then no funds change hands.  This is why it may be a good idea to break your project up with the initial goal being the least amount required to complete the project and include stretch goals for further funding of the extra items that would be nice to have.

Time frame and a ‘GO LIVE’ date – chose the timeframe and ‘go live’ date. Most successful crowdfunding campaigns are live for 30 to 40 days.  However, the crowdfunding campaign starts before the GO LIVE date.  You need to have people primed ready to pledge the moment it goes live.  These first followers build momentum and encourage others to follow with their pledges.  And once the crowdfunding campaign ends successfully, the delivery of the rewards will need to be organised and supporters thanked.  Campaigns are able to run between 1 and 90 days on Village Raised.

Crowdfunding Campaign Page on Village Raised – requires a video, content and rewards

  • Create a video and content for the crowdfunding campaign – an ideal opportunity for the children to be involved.
  • Rewards – once again an opportunity for the children to be involved in suggesting ideas for rewards and creating some of the rewards.  Some parents may have items to donate for rewards e.g. a business service which could offer which will also benefit the business by the exposure it receives.  An ideal opportunity to send a note to parents requesting reward offers.


  • The more early communication, the more the crowdfunding campaign is in the mind of parents and they are hopefully telling others about the upcoming crowdfunding campaign for the computers in their child’s classroom.  Hopefully the children are getting excited about the upcoming crowdfunding campaign and the computers and are telling their friends and family about it.  This all builds momentum.
  • Email templates can be created, perhaps by the children for them and their families to forward to everyone they know with a request for a funding pledge and to forward the email on to their network.
  • Flyers can be created by the students for shops and public areas.
  • Social media can be used for publicity and perhaps this is another task the students could undertake.
  • Include a notice in the school newsletter.
  • Hopefully the local community newspaper will run an article.
  • Updates and thank yous to pledgers throughout the crowdfunding campaign can be provided by the children.
  • Another email template to send out at the midway point when the pledging often drops off or plan to introduce some new rewards.  And then another planned publicity push in the last few days by way of an email template.  This is particularly useful if you haven’t quite reached your target or to gain extra dollars to meet the stretch goals.

Spend the funds raised – once your crowdfunding campaign has been a success, the funds will be received and the project funded e.g. computers purchased and because you were so successful, the software and the video camera purchased too!

Reward fulfilment – deliver the promised rewards to your supporters

Thank everyone involved – a group can run a maximum of 4 crowdfunding campaigns per year on Village Raised.  Remember to give thanks to all supporters – you may be needing them again!

The first time a crowdfunding campaign is run at the school, it will take a bit of extra work but if a plan and templates are created upfront, these tools can be used again in the future making subsequent campaigns easier.  Also take the time to update the plan at the end of the successful crowdfunding campaign to reflect the lessons learned so next time it is even easier and more successful!

The fundraising time involved for a family may be simply the time it takes to make a pledge and the time it takes to forward a few emails on to friends and family.

Can school fundraising get any easier than this for our time-poor families?

Like Village Raised on Facebook

To find out more, visit Village Raised and hover over the Learn More tab to access more detailed information about terms and conditions, guidelines, FAQs, privacy policy and for contact details.

Crowdfunding Reward Leads to Kidnapping

Did you know?

A sad, but a true story

Sydney Opera House Lottery

As you know by now, the construction of the Sydney Opera House was financed through crowdfunding by way of a lottery.

Photos of the lucky winners would be published on the front pages of the newspapers along with their names.

Bazil Thorne and his family were one of those ‘lucky’ winners.  On 7 June 1960, his 8 year old son, Graeme was kidnapped walking to his Bondi school for a £25,000 ransom.  This was the first known kidnapping for ransom in Australia.  The police investigation lead to the conviction of his kidnapper and is regarded as a textbook example of forensic investigation.  Sadly, young Graeme was killed by his kidnapper.  More of the story on Wikipedia, of course!

The Sydney Opera House is a place of a thousand stories.


Crowdfunding – No Platform

Did you know?

U can crowdfund successfully without using a crowdfunding platform!

The Sydney Opera House is doing it NOW with the OWN OUR HOUSE campaign – one tile at a time.


Crowdfunding Built the Sydney Opera House

Did you know?

Funds to finance the construction of the Sydney Opera House were raised through crowdfunding.

Sydney Opera House crowdfunding

The Sydney Opera House Act 1960 was passed to establish and manage a lottery to finance construction of the Sydney Opera House.

In fact, gambling funded the construction of the Sydney Opera House!

Sydney Opera House Lottery Facts

  • The Opera House Lotteries began selling tickets on 25 November 1957
  • Tickets were £5 each
  • The first Lottery was drawn in January 1958
  • The prize was £100,000
  • In 1960, tickets were reduced to £3 and the prize became £200,000
  • The Opera House Lotteries raised more than $105 million
  • The last lottery was drawn in September 1986
  • The Sydney Opera House was opened on 20 October 1973

Crowdfunding Platforms Downunder

After ten months beyond the reaches of the mobile connected world in the vast Western Australian wheatbelt, I’ve got speed wobbles on this fast internet connection and I am wondering what has happened in the crowdfunding world since I suddenly and unexpectedly lost contact…

Wheatbelt, Western Australia

Pozible has gone from strength to strength continually injecting fresh ideas.  I could spend the day just getting to know Pozible all over again.  Here are just a few of the things happening at Pozible …

  • Bankmecu’s ‘You Vote, We Pledge” six month promotion whereby you like Bankmecu’s Facebook page and then vote for a Pozible crowdfunding campaign.  The campaign with the most votes wins a $500 pledge from Mecubank.
  • Subscription Crowdfunding “You can now offer Subscription-based rewards – where the funds are collected on a regular (weekly, monthly, annually) basis. Each of your rewards can be subscription-based or they can be a combination of subscription-based rewards or one-off standard rewards. For example, you can offer a $5 per month reward alongside a one-off $25 reward.
  • Find out how you can score a free beer from Pozible’s co-founders.
  • Read about new ways Pozible will help you to use social media tools Instagram, Twitter and more on your crowdfunding campaign.
  • STAND UP, STAND OUT, a one-night only live pitching event on 31 May, The Rocks, Sydney as part of Vivid Ideas 2014. Check out Vivid Ideas 2014.  I can recommend the Sydney Opera House light show, Lighting of the Sails.

And there’s more but I will leave some things for you to discover for yourself at Pozible.

Just as Pozible was the first serious kid on the block in Australia, Pledgeme took crowdfunding mainstream in New Zealand. They’ve been involved in Start Up Weekend and always have good down-to-earth advice such as found in this blog post, ‘Why your Mother is the MOST Important Person to Your Crowdfunding Campaign’. More towards the end of this post about the exciting, BIG changes ahead for Pledgeme as a result of new legislation in New Zealand.

The two Australian sports-focused crowdfunding websites, Sportaroo and Team Bus launched around the same time and it is great to see they are both active and running successful crowdfunding campaigns.  Fanfuel, a third sports-focused crowdfunding platform has launched more recently.  New Zealand has its own sport-focused platform, Sportfunder and now its sister site, Healthfunder has launched.  And NZ based platform, Thrill Pledge focuses on sports and entertainment.

The music-focused crowdfunding platform, Zoshpit launched and is running successful crowdfunding campaigns. Whereas Start Music started and then stopped … Oops! Google Chrome could not find …..

I’ve been approached by people wanting me to launch a platform with them and they just think it’s as easy as creating a website and then sitting back to collect 5% of the funds raised on the way through.  Launching a crowdfunding platform, growing it and maintaining the momentum takes commitment – perhaps it could be said that launching a successful crowdfunding platform is the ultimate crowdfunding campaign!

Crowdfunding platforms that have decided not to launch as planned or have fallen by the way in Australia and New Zealand in the past year or so are testament to that … Project Powerup, Social BackingFillim hasn’t launched their funding arm as yet but it’s worth a visit to check out the films for viewing and Fundnz just disappeared.

iPledg is still around.  Sproutback has launched and has several campaigns currently running.  Jumpstartz  has started too.

Chip in has raised $40,984 so far for Australia’s not-for-profits. Chuffed is supported by The Telstra Foundation in Australia to provide a fee-free crowdfunding platform for charities and not-for-profit campaigns. The Telecom Foundation supports New Zealand Crowdfunding website, Give a Little in the same way.

Village RaisedOnline fundraising for schools.  It takes a village to raise a child; and a cyber village to raise many.”  is a new crowdfunding website out of Sydney.

The Arts Foundation of NZ “established Boosted to build a new generation of art donors.” Some other niche crowdfunding platforms are Publishizer which is a pre-order platform for books and Stage Label for emerging fashion designers where “Designers post their new concepts and if you love the design you can pledge money to help fund the new piece.”  “They set a target number of designs they need to sell before it is viable for them to produce the design and a maximum number of sales to ensure uniqueness.”

Two of the biggest US crowdfunding platforms, Kickstarter and Indiegogo have hit the Australian crowdfunding scene. Australians ran successful crowdfunding campaigns on these two platforms before they came to Australia but previously it was difficult for non-US residents to launch a Kickstarter campaign.

Anna Maguire from Crowdfundit interviewed Indiegogo’s Australian representative, Tony Been.  Read Kickstarter’s blog post about their launch downunder if you missed it late last year.

And possibly the biggest news from New Zealand is regarding the FUNDS 4 EQUITY and FUNDS 4 DEBT crowdfunding models both of which are now possible under the new Financial Markets Conduct Bill  which came into effect on 1 April this year.  Did you know the new financial year in New Zealand starts on April Fool’s Day?!

Pledgeme has announced their intention of entering the FUNDS 4 EQUITY scene with a serious piece from the Otago Daily Times and a lighter approach from Anna Guenther, Pledge Me co-founder’s, blog post.  Snowball Effect looks set to launch into the FUNDS 4 EQUITY too. ASSOB has been operating in Australia for some time for investors with larger sums of money.

Lend it has been in the peer-to-peer lending scene for a while and will be interesting to follow now the new legislation has come into effect. Society One in Australia has also been involved in peer-to-peer lending for a while.

Micro financier, Good Return is Australian based and operates like the well-known international microfinance platform, Kiva. “Good Return combines microfinance and education to help the poor in the Asia Pacific change their own lives forever.”

That’s my round up of the crowdfunding platforms in Australia and New Zealand. If you know of any others or are about to launch, let me know so we can get the word out there.

Enjoy your weekend.  It’s nice to be back in the connected world.


11 Ideas to Promote UR Crowdfunding Campaign

11 Ideas to Promote UR Crowdfunding Campaign without Annoying the HELL out of your FOLLOWERS, FRIENDS, FANS, FAMILY!

Most of the people visiting your crowdfunding campaign will be lead there by U!  Many will not visit your crowdfunding campaign the first time you ask them to do so.  You may need to remind them a few times before they get around to viewing your campaign.  You may need to remind them another time or two before they get around to making a pledge.  You may need to remind them again to spread the word about your crowdfunding campaign to their own networks.  They may start to feel you are NAGGING and SWITCH OFF!

Crowdfunding Campaign update

How can you promote your crowdfunding campaign without annoying the HELL out of everyone?  And find a way to have them spread the word about your crowdfunding campaign without lots of reminders.

  1. Learn from others who have successfully gone before you – before you launch, follow a couple of crowdfunding campaigns that look as if they are going to be successful on all the social media tools they are using.  Also view their older posts to see what they did pre-launch to encourage pledging.
  2. Make your crowdfunding campaign page so amazing that people want to share itUlule, a crowdfunding platform based in France puts it nicely, “A successful project is one that makes people want to be a part of it.  Be generous! Large pictures, nice videos, clear and ordered presentation. Basically, show what you want!  A project that is great to discover will be shared more willingly.”  
  3. Provide project updates (these are not crowdfunding campaign updates) – while you are running your crowdfunding campaign hopefully you will still have time to work on your actual project.  Tammi Jonas is crowdfunding for an On-Farm Butchery at Jonai Farms and tells us what is happening down on the farm on their blog, The Hedonist Life and on Facebook and Twitter. 
  4. Let people know what you are doing – this could provide further evidence of your passion for your project, your ability and may act like a third party endorsement e.g. if you’re a musician crowdfunding for an album; post updates about your gigs which shows you’re making music that other people want to come listen to.  Nicola is posting her Pozible, Newspaper to NEWpaper campaign updates on her Facebook page among her posts about the other things she is doing. 
  5. Provide interesting facts / info related to your project subjectSum Wars  are crowdfunding their maths game and posting interesting maths related posts on their Facebook page
  6. Give a ‘call to action’ when you do ask for support on your crowdfunding campaign – a clear call to action encourages action by removing confusion. People are more likely to act if they know ‘what to do’, ‘why to do it’ and ‘how to do it’.
  7. Promote your rewardspromote each reward individually because people may find a particular reward so enticing they will pledge even if they aren’t so interested in your actual project. A $20 pledge on Adam Wilson’s Triathlon World Champs crowdfunding campaign, will put you in the draw for a 1 in 100 chance of winning the ultimate Queenstown adventure weekend valued at $2400!  That is tweetable!  Let people know why someone pledged for a particular reward – Will posted this update for his crowdfunding campaign, Circus – a Graphic Novel on his Facebook page One of our pledgers named Sarah got the Performer Pack (the one where you get to be in the comic) as a birthday present for her husband Andrew aka Cooky. Extra cool because they are both circus performers themselves, like…real life ones. Pretty neat.
  8. Answer questions – answer questions through updates to everyone as well as directly to the individual who asked because there is a good chance others had the same question in mind but didn’t bother to ask it.  Zac is using the updates on his Pozible campaign page for his Beerend campaign to answer questions.
  9. Find interesting ways to present campaign updates – perhaps be a bit cheeky as Zac Martin often is with his tweets for his Beerend crowdfunding campaign, “9 days until I stop annoying y’all about my crowd funding campaign.” Willem updated Fuuki’s Facebook cover photo with campaign stats such as amount left to raise and days remaining several times throughout his crowdfunding campaign.
  10. Tell everyone what others are saying about you – when a blogger, local newspaper, magazine posts an article about you, your crowdfunding campaign or reviews your product share the article with your supporters.  The Techjet team updated their campaign page with the many accolades and reviews they received throughout their crowdfunding campaign for the robot dragonfly.  
  11. Thank supporters throughout your campaign (as well as when your campaign ends). Champion sickline kayaker, Rosalyn Lawrence posted a thankyou update on Sportaroo and also let her supporters know what she is up to.  Helen Highwater says thankyou with a wee video at the end of her successful crowdfunding campaign, Dark Nouveau on Pozible. 


REMEMBER to provide regular updates on your crowdfunding page (as well as in social media) because many people will only visit this page and will not be following you on Twitter or Facebook or other social media.  It is important, so says crowdfunding platforms:  Indiegogo, Kickstarter and Community Funded -

Indigogo from one of their blog posts, “Campaign owners that provide an update at least once every 5 days raise 218% as much money as campaign owners that update less often.”   …..   “In fact, campaigns which send out updates daily reach, on average, more than 100% their target goal.”

Kickstarter analysed the successful crowdfunding campaigns on their platform that had surpassed $1 million.  From their infographic “What Makes a Million Dollar Project” comes the following quote, “post updates every couple of days (on average, one update every 1.78 days)”

From Community Funded’s Roadmap to a Successful Project, “Updates can be used to say thank you, to keep your audience engaged with your work, or to present new perk offerings. Previous funders may share your campaign with others and people who have been considering funding may finally pull the trigger.” This document also provides a useful timeline for posting video updates in the last week of a crowdfunding campaign including a sample script.


Updates keep your crowdfunding campaign fresh in the minds of your supporters.  If supporters are interested enough to pledge on your campaign; they do want to be engaged and follow your progress.  Also your friends and family are interested in the progress of your crowdfunding campaign and project.  Engagement is one of the reasons people get involved with crowdfunding.

The trick is to find the fine line between providing the engagement people crave and reminding them to support your crowdfunding campaign without annoying the HELL out of them!


Have you any other ideas to add to the list?  Click ‘Leave a reply’ below to add to the conversation or post it on my Facebook page.




Crowdfunding Matched Funding

Wondering what I am talking about?

Matched funding is when a supporter offers to match the amount of money raised on a crowdfunding campaign.

A current example of this is the Underbelly Arts Collection of campaigns crowdfunding on Pozible.

Underbelly Arts exists to uncover Australia’s next great artists, presenting new ideas and new works on Cockatoo Island at the Underbelly Arts Lab and Festival in July 2013. Our first round of artists are seeking support to realise their projects – and with the generous support of the Keir Foundation – every dollar you give will be matched.”

The Keir Foundation is offering matched funding – every dollar pledged on Pozible will be matched by the Keir Foundation who will donate one dollar to the project i.e.  when a $1 pledge is made; the project will receive $2.

Matched Funding Crowdfunding


Other than the obvious financial benefit; the value of matched funding on a crowdfunding campaign takes us back to the first principle of successful crowdfunding – TRUST.

If someone offers to match every dollar raised on a crowdfunding campaign that is BIG TIME 3rd party endorsement of the project and the project creator or in this case, an endorsement of the Underbelly Arts Lab and Festival by the Keir Foundation.

Anytime a project creator has funding support from elsewhere such as a grant, sponsorship or matched funding for their project, it is worth mentioning in their crowdfunding campaign to provide potential supporters with a bit of added security.  When someone puts their money where their money is; it provides tangible evidence of their trust.


This is not the first time we have seen matched funding on Pozible.  Probably the most notable recently was the ScreenWest 3 to 1 funding with Hugh Jackman promoting it.  This resulted in a financial flash mob!


Maybe not financial flash mob style but definitely a very successful crowdfunding campaign with matched funding was run last year by STREAT café in Melbourne.  “To design, build and fit out this amazing new cafe we need a bare minimum of $80,000*. The good news is that our wonderful Melbourne Central partners, The GPT Group, have agreed that if we raise $40,000 they’ll match it dollar for dollar. That’s right, every dollar you pledge will be turned into two dollars!”

The STREAT café crowdfunding campaign raised $41,406 from 304 supporters, which added to the $40,000 matched funding, gave them the just over the $80,000 required for their project.


US Crowdfunding platform, Community Funded makes matched funding a standard option on every crowdfunding campaign.

Open any of the crowdfunding campaigns on the platform and down on the right side panel and you will see a ‘Matched Funding’ box with the ‘Offer Matched Funds’ button.

Matched funding works on Community Funded as followsWhen you make a Matching Donation, the amount you are offering ($500 or more) is featured on the Project Page under the title “MATCHED FUNDING.  When someone makes a donation or pledge of any amount to the Project, an equal amount is subtracted from the Matching Amount and added to the project’s total. This continues until the full Matching Donation amount is added to the project.”


Matched funding benefits the project creator both financially and by upping the trust factor with 3rd party endorsement.


Matched funding increases the likelihood of crowdfunding success.  Matched funding provides some of the funds needed for the project and therefore reduces the target amount on the crowdfunding campaign.  A lower target amount will always be easier to raise –  (easier, not necessarily easy!)


But what is in it for those offering the matched funding?

A person / organisation may provide matched funding on a crowdfunding campaign for a variety of reasons such as:

  • promotion – it is a form of advertising
  • beliefs – they believe strongly enough to put their money where their mouth is
  • image – being seen supporting the campaign, project and project creator may make them look good and being seen to support crowdfunding may make them look ‘cutting edge’ to majority mainstreamers
  • financial – possibly good for their tax position too!
  • emotional – the ‘feel good’ factor of helping someone achieve their dreams / goals
  • engagement – to be involved with the project
  • they are simply nice people with surplus funds to share!


If you think your project would be a good fit with a business or organisation, asking them to support your crowdfunding campaign through matched funding could be beneficial to both of you.




Crowdfunding Social Enterprise BIZ Start-up

It’s not only Miss Universe who wants to save the world.  Do you feel a drive to make a positive impact on the world?  I do.  Have you had a fantastic idea to do just that but sadly found yourself with no funds and no time outside the day job to turn your idea into a reality?

Crowdfunding is changing that … enter the rise of the social enterprise … the what?

Ahh, Wikipedia!  A social enterprise is an organization that applies commercial strategies to maximize improvements in human and environmental well-being, rather than maximising profits for external shareholders. Social enterprises can be structured as a for-profit or non-profit, and may take the form of a co-operative, mutual organization, a social business, or a charity organization.”


You’re not alone in your desire to make a difference.  Furthermore, there’s a crowd out there willing to support U make a positive impact.

A snowflake is weak and fragile on its own but in a crowd, it gathers momentum and becomes unstoppable – an avalanche!

Crowdfunding Momentum


Crowdfunding the Social Enterprise Business Start-up


One of my all-time favourite crowdfunding video pitches was for a social enterprise business start-up, Who Gives a Crap?

Who Gives a Crap? is a Melbourne-based social enterprise business start-up selling environmentally-friendly toilet paper in developed countries and donating 50% of its profits to WaterAid, to build toilets and improve sanitation in developing countries.

“Who Gives A Crap is an undoubtedly cheeky product, but it’s addressing a very serious problem. 2.4 billion people (almost 40% of the world) do not have access to basic sanitation. This results in waterborne illnesses that kill 4000 children under the age of five every single day. Put simply, the developing world needs toilets…. We’re using a product that everyone needs to help those in need.”


Who Gives a Crap? required start-up capital of $50,000 and successfully raised $66,548 on Indiegogo.

Now US and Australian customers, can buy toilet paper from their online store and support the cause.


From toilets, we’ll move on to “Socks that smell like a Kiva loan”, as tweeted by Indiegogo.

Cole and Parker is a current social enterprise business start-up crowdfunding campaign on Indiegogo with Socks that Start Businesses.

The two London entrepreneurs, Diana Charabin and Jeff House, are crowdfunding to raise $20,000 to cover the cost of their first production run. Their idea is to donate 20% of the proceeds from each sock purchase to support entrepreneurs in poverty through Kiva.  Kiva is a crowdfunding platform that provides micro-loans in developing countries.

“Socks are the new tie,” said House. “It’s a way to dress up a bland suit, make it a little sharper, express yourself a little more through fashion.”  Moving forward, Charabin and House plan to release a number of fashion lines under the Cole and Parker brand.  Socks will be available for purchase online and in “high-end trendy retailers” soon, Charabin says.

Crowdfunding is only one of the sources they are using to raise funds.  This week they pitched to the Dragons’ Den.  Dragons’ Den is a British TV show where aspiring entrepreneurs pitch to five multi-millionaires venture capitalists, with the expertise-and the money-to invest in great ideas.

This crowdfunding campaign page provides would-be project creators with a fantastic example of both telling their story and presenting it.

Want to be part of making this happen? Click over to Indiegogo, bag yourself some cool looking socks and help another business start-up through Kiva.  A successful campaign already and only 4 days remaining!


To leave U with thoughts of a pleasant smell, a social enterprise that smells good, deliciously good

Street Food Australia (SFA) successfully used crowdfunding for a portion of their start-up capital on Pozible.  Their first street cart is now up and pedalling around the streets of Brisbane leaving behind the waft of Chinese dumplings.

Helen and Bidderwell’s approach to crowdfunding was to use crowdfunding as part of their overall funding mix.


During their crowdfunding campaign last year, I asked Helen some questions about crowdfunding their social enterprise business start-up…

Did you consider other funding options?

“Yes, we have 5 streams of fundraising going concurrently: crowdfunding, selling merchandise, selling advertising space, looking for sponsors and applying for debt equity.”

Why not just crowdfunding?

“I don’t think it’s a good idea to put all your eggs in one basket, so it’s a mix we are after.”

Was it easy decision to use crowdfunding for this project?

“No, we had to balance the time/effort we put in and cost out all the rewards so that it weighs up in the end, it is a lot of work!”

What will happen to this project if your crowdfunding campaign is not successful?

“It will be a small hiccup, but we will soldier on and probably have to shoulder more debt.”


This campaign is a good one to learn from with regards to presenting your evidence to supporters.


Are U lucky enough to be in Brisbane? Enjoy some dumplings from Street Food Australia’s bicycle food cart.


All three of these crowdfunding campaigns are worth viewing to gain ideas for creating enticing rewards and offering a good range of rewards.


Now that funding isn’t an issue …

R U feeling inspired 2 get OUT THERE & MAKE a DIFFERENCE?


Image courtesy of Wikimedia Commons Attribution: Scientif38 (Own work) [CC-BY-SA-3.0 (, via Wikimedia Commons


Low Cost No Cost Crowdfunding Rewards

Low-Cost & No-Cost Crowdfunding Rewards

There are a lot of ideas out there for creating low cost and no cost rewards so you can use most of the funds raised for your actual project.

The most common no-cost reward is the thankyou on Twitter and Facebook but, come on, U can be more creative than that!

Check out the video clip for some ideas…


Links to campaigns mentioned in the video



Reward series:



BIG, Hairy, Audacious Crowdfunding GOAL

Self-development gurus encourage us to set BIG, hairy, audacious GOALS

Jaime Lee Major has done just that with her crowdfunding campaign, Jaime Lee Perth to Paris.  Jaime Lee’s target is $75,000.  When deciding the target amount, it can be tempting to aim for a low amount to increase the likelihood of a successful crowdfunding campaign.

Jaime Lee Major Pozible crowdfunding campaign

When you consider all the multi-million dollar campaigns on Kickstarter in the past year, $75,000 may not seem BIG.  But Jaime Lee is not on Kickstarter.  Kickstarter only accepts projects from people with bank accounts in the US or UK.  Jaime Lee has launched on Pozible in Australia.

The largest amount raised on a Pozible campaign to date is $243,480 for Patient 0 (Melbourne, live role play game, Aug 2012).  In total, only 11 crowdfunding campaigns have raised over $50,000 on Pozible.  The other ten campaigns are:

Most of these larger successes have occurred since late last year.  Is this a sign of things to come for crowdfunding in Australia?


Jaime Lee’s crowdfunding campaign launch is perfectly timed following on the back of her recent BIG international exposure.  Kimbra wore a Jaime Lee Major dress when she won her award at the 2013 Grammy awards.  Amazingly, this timing was coincidental.

The world spotlight is on JAIME LEE MAJOR.  People from anywhere in our global village can pledge on a Pozible crowdfunding campaign.


The value-packed top reward requires a $25,000 pledge.  The highest reward pledge on a successful crowdfunding campaign on Pozible to date is $15,000.  This was The Associate Producers Package rewards on the Second Coming film campaign.  Will this campaign set a new record?

Jaime Lee Major crowdfunding reward


Jaime Lee is using social media tools (Twitter, Facebook, Instagram) to post updates and promote her crowdfunding campaign.

Jaime Lee Major crowdfunding campaign tweet


A competition was run using Twitter, Instagram and Facebook in a successful attempt to reach the $10,000 mark, .  Jaime Lee suggests in the Instagram comments to LIKE her on Facebook to stay updated on future competitions.

Crowdfunding on Facebook, Twitter, Instagram


If you hadn’t heard of Jaime Lee prior to her crowdfunding campaign or the Grammy’s, you can bring yourself up-to-date with this insight into her journey by Tweet Perth on 17 June 2012.




How long ago did you decide to run a crowdfunding campaign?

“It was actually something we hadn’t planned very far in advanced.”

Jaime Lee was inspired by Amanda Palmer’s recent TED Talk about her crowdfunding campaign.  If you haven’t watched Amanda’s TED Talk, The Art of Asking, I recommend viewing it.

“I only watched that ted talk a few weeks before launching.  I have friends in the film industry who have had successful Pozible projects so I was aware of it.  Just hadn’t really thought about it for fashion.”

“To put on a fashion show in Paris I need about $150,000.  We’ve been in talks with businesses but that’s a lot of money to ask for.  We decided to give Pozible a go where we could sell some Jaime Lee and try and raise the funds from a few different avenues because it is such a large amount.”

Did you plan the launch of your crowdfunding campaign to follow the publicity received from Kimbra’s Grammy appearance in your dress?

“No, but it has certainly been a great platform to start with!”

Tell us about your social media plan…

“Social media plays a huge part in our Pozible strategy. We can connect with people instantly and come up with new incentives spur of the moment. Also, as well as leading people to the Pozible project, it’s building our followers across all social media platforms because so many people are sharing the link on their own pages. So even if a Pozible project isn’t successful I think it’s a great audience building exercise.”

Have you planned momentum building activities, such as the competition to reach $10,000, in advance to bring out when there is a lull in pledging or is their timing pre-planned?

“We didn’t plan anything when we started but every day we are trying to come up with ideas to keep people pledging and interested.”

“I do mainly couture pieces which are quite high in price point.  We are finding that ready to wear dresses or accessories are more accessible.  Girls are responding to the competitions because they are within reach.”

“We hit a lull so to reach the daily target we ran a competition to win a dress if we made budget. Because it was the same day I think people felt it was possible so they pledged and we reached our target within a few hours.” 

Do you have a team or an individual helping you with your crowdfunding campaign?

“Yes, my business partner and I spent a good 16 hours uploading the project! She has a background in social media/marketing and is a blogger so together we have a fairly strong knowledge of the digital world. But in a sense everyone who is sharing the link is helping us because they might have around 700 friends/followers on their own pages. Social media when used for positive projects can be so amazing! Look what myspace has done for Music.”

Thank you Jaime Lee for taking time out of your very busy schedule for us.


Pozible is an All or Nothing (AoN) crowdfunding platform.  If Jaime Lee doesn’t reach $75,000 she gets zip, nada, a big fat nothing. Nothing funding-wise, but she will have gained a whole crowd of new followers and increased her brand awareness.


The final word from Jaime, “It’s very scary but we are doing everything we can to try and make this Paris show happen.”


Wishing you all the best ,Jaime Lee, in achieving your BIG, hairy, audacious GOAL!